Pricing
Simple pricing. No sales call required.
Two ways to get your designer live: set up your hosted store yourself in an afternoon, or have us build a white-label store for you in under a week. Every price is on this page.
Self-serve
Your own designer store. Live this afternoon.
We host it, you brand it. Sign up, set your print areas and prices, share the link — then connect your own domain when you're ready. No onboarding queue.
Starter
Your first hosted designer store.
$49/mo
- Hosted designer at yourshop.shirtwheel.com
- ShirtWheel-powered branding
- Front, back, and sleeve print areas
- Logo upload and background removal
- Checkout and order dashboard
- Print-ready PDF/PNG export
- Email support
- Custom domains not supported
Pro
For shops doing daily custom orders.
$99/mo
- Everything in Starter
- Verified custom domain
- Managed DNS connection and automatic SSL
- Complete white-label experience
- Remove ShirtWheel branding from the editor, checkout, emails, and exports
- Saved customer designs
- Live quantity pricing
- Priority support
Agency
For agencies running client stores.
$199/mo
- Everything in Pro
- Up to 5 client stores
- Per-store branding & print areas
- Custom domain on every store
- Onboarding session included
- Same-day support
14-day free trial on every self-serve plan. Cancel anytime.
White label SaaS
We set it up. You sell shirts.
A hosted designer storefront on your own domain — configured by our team, branded entirely as yours, live in under a week.
Basic
Your branded designer store, set up for you.
$499setup·$99/mo
- Hosted storefront on your domain
- Full white label
- We configure your garments & print areas
- Checkout, payments & order flow configured
- Launch in under a week
Pro
Done-for-you store + production workflow.
$1,499setup·$199/mo
- Everything in Basic
- Your full catalog imported (up to 50 styles)
- Live pricing rules configured
- Gang sheet & production exports
- Training for your team
- Priority support
Premium
The full storefront, built like an in-house team did it.
$2,999setup·$399/mo
- Everything in Pro
- Unlimited styles & price lists
- Custom domain, email & branding pass
- Team ordering portals
- Quarterly growth reviews with us
- Same-day support, direct line
Done-For-You Setup
Watch us build it, then take the keys.
We set up your store, custom domain, products, print areas, branding and shipping — you watch us do it on a call, then take the keys. The fastest way from nothing to taking custom orders.
- Custom domain connected (CNAME + SSL)
- Store configured & branded
- Products & garments loaded
- Print areas calibrated
- Checkout & payments set up
- Shipping & tax rules set
What a setup week looks like
- MonKickoff call & branding
- TueProducts & print areas
- WedPricing & shipping
- ThuTest orders
- FriYou go live
The honest comparison
ShirtWheel vs the big suites
The enterprise tools are powerful — and built for enterprise apparel programs. If you run a shop and want orders this week, the difference looks like this.
ShirtWheel
Typical enterprise suite
Setup time
An afternoon
Weeks + onboarding
Pricing
Public, monthly
Request a demo
Contract
Cancel anytime
Annual
UI
Built 2025
Built 2012
Billing
Pricing questions, answered.
The short version of how billing works. Anything else, email us — a real person in Costa Mesa replies.
- How does the 14-day trial work?
- Every self-serve plan starts with 14 days free — full features, real orders, on your own store. If you cancel before day 14, you pay nothing.
- Can I cancel anytime?
- Yes. Everything is month-to-month with no contracts. Cancel from your dashboard and you keep access through the end of your billing period — your store, products and order history stay yours.
- What counts as a store?
- One store is one designer storefront on one domain — whether that’s your workspace address or your own custom domain. The Agency plan covers up to five client stores under one license.
- What happens when I outgrow my plan?
- Upgrade in one click — we prorate the difference and your settings, saved designs and orders carry over. Moving from self-serve to a done-for-you white-label store? We migrate you for free.
Your designer could be live this afternoon.
Tell us about your shop and we’ll point you at the right plan — a real person replies the same day. No demo gauntlet, no procurement forms.